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04HH4NPO
Visual Identity, Print

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Houston Hotties For Non Profit Organizations (HH4NPO) is a group effort to contribute to mutual aid funds and non profit organizations in the Houston area. They find and sell secondhand clothing and donate all proceeds for aid to social issues. The message they encourage is simple; real beauty is in love and humanity. To be a hottie is to value one’s community and advocate for it. To best reflect their message and the means by which it is shared, the logo design is based off an article of clothing that is both essential and sometimes connotative of something hot: undies!